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游戏,提高参与度

关于InGame

有意义的参与、行为改变、分析和哇因素
新西兰最有经验的游戏化团队

InGame 可帮助组织将游戏的吸引性和说服力应用于培训、客户行为、市场营销和非营利性营销活动。

InGame 提供了对游戏的深刻理解 - 它的心理,它如何与您的业务目标和观众的期望保持一致。

游戏化是运用创造力和情感动机来激励支持您业务目标的行为。我们不会为了它而运用创造力。相反,我们了解交互性和设计如何激励用户采取行动并不断回来。

我们的团队包括经验丰富的营销人员、游戏系统设计师、教学设计师、市场研究人员以及精通最新技术的程序员、艺术家和动画师。

我们与政府部门、行业团体和大学研究人员合作,制作了教育游戏,让学生成功自学,提高了客户保留率,将人们使用应用程序和安全模拟的时间长度提高了一倍危险情况。

我们的团队

斯蒂芬·奈特利

Stephen Knightly is New Zealand’s most experienced gamification consultant and educational game designer.

As well as being Managing Director of InGame, he is a director of technology and innovation marketing agency Pursuit PR, chairperson of the New Zealand Game Developers Association, a mentor at the Lighting Lab digital business accelerator and advisory board member of AUT University’s CoLab multidisciplinary team.

梅兰妮·兰洛茨

Melanie has 20 years experience in digital, film and visual effects and now Augmented Reality. She holds a Post Grad Dipl in Entrepreneurship and a Dipl in Business Coaching.

Her augmented reality Magical Park app was a finalist for the NZ Innovation Awards in 2016.

保罗·奥·#8217;莱利

Paul brings communications, marketing and instructional design skills to InGame’s projects and is a co-founder of the company. He has worked in communications agencies in Wellington, London, Sydney and Auckland including Ogilvy and Text 100 Text 100 Global Communications. He is also Managing Director of Ingame’s sister agency Pursuit PR.

Paul has an LLB / BA from Victoria University of Wellington.

埃德温·麦克雷

Edwin McRae is a scriptwriter, story-editor, and narrative consultant for several hit video games.

Combining his narrative abilities with his experience as an educator, Edwin has become an outspoken advocate for the educational power of games. He has created game-based e-learning units for schools, and run professional development courses for teachers wishing to harness the potential of game-based learning.

埃里克·霍根

Erik 是一位经验丰富的交互式游戏和应用程序开发人员,在跨平台开发方面拥有特殊技能,涵盖 iPhone、iPad、Android 手机、响应式网站、VR 和 AR 以及 360 电影。 他曾在大普提尼理工学院、MAINZ担任企业IT职务,并为政府机构开发业务系统。

克里·辛普森

Kerry is an experienced 3D and 2D artist. Kerry holds a Graduate Diploma in Creative Tech from the Media Design School and studied at Sydney’s prestigious Julian Ashton Art School.

He previously worked in feature films and at Massive, who create artificial intelligence crowd simulations for use in movies such as Lord of the Rings.

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